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Interview

Internet of Things is already real
by Embraco2 minutes

Understanding what happens with the equipment allows you to create new solutions. Graduated in Industrial Electrical Engineering and Business Administration, with an MBA in Strategic Business Management, Daniel Moraes has been with Embraco since 2006. He is the senior manager of the company’s New Business, currently working with a focus…

Communicating well is crucial
by Embraco4 minutes

Small and micro companies also need to pay attention to this issue. It’s essential to understand the public and define ways to relate to it.   Paulo Nassar – Communication Specialist President of the Brazilian Association of Corporate Communication (ABERJE), Paulo Nassar is also a professor at the School of Communications…

Refrigerator plays a fundamental role
by Embraco3 minutes

Growth of its presence in the world brings benefits for food preservation.In India, only one in four homes has this equipment   Marcos Jank -Specialist in agribusiness Graduated in agronomy, with a doctorate in administration, Marcos Jank is a recognized expert on issues related to agribusiness and foreign trade. He…

It’s time to be seen and innovate
by Embraco3 minutes

Investing in service and relationships is essential, during good times as well as bad   Maurício Morgado Professor and consultant Specialist in marketing, sales and retail, Maurício Morgado is a professor at the Getúlio Vargas Foundation (FGV) School of Business Administration, one of the most respected institutions in Brazil. He’s…

Francisco Nery: always looking to be updated
by EmbracoLess than a minute

Forty-four years in the refrigeration field, Francisco de Assis Nery started his career in São Paulo in 1970, by enrolling in a Refrigeration Mechanics course in Senai Oscar Rodrigues Alves School. He worked as a technician in this area in companies until 1975, when he decided to return to his…

Paulo Roriz says thanks in poetry
by Embraco1 minute

Roriz with the family: since childhood connected to refrigeration A resident of Volta Redonda (RJ), Paulo Roriz is 57 years old and has almost the same amount of experience in refrigeration. As a child, in Carangola (MG), he already enjoyed being in the shop with his father, who had a…

The Customer Wants Excellence
by Embraco2 minutes

Author of 28 books and more than 400 videos and DVDs on Planning, Marketing, Sales and Business Management, Luiz Almeida Marins Filho is an anthropologist, professor and business consultant, besides being an entrepreneur in the agribusiness, education and communication sectors. He presents the weekly television show ‘Motivation & Success with…

Any Type Of Business Can Innovate
by Embraco2 minutes

Born into a very poor family, Jussier Ramalho is now a requested speaker and author of “You’re your best brand”, which has sold thousands of copies. Owner of a newsstand in Natal (RN), he’s adopted strategies to differentiate himself which have made him well known, being able to attract customers…

Consumers are More Demanding
by Embraco2 minutes

Having worked for over 20 years in the consumer protection area, Maria Inês Dolci is a leading Brazilian specialist on the subject. In addition to coordinating Proteste – Latin America’s largest consumer protection entity – she writes bimonthly articles in the Folha de São Paulo newspaper and maintains a blog…

New Scenarios Without HCFCs
by Embraco2 minutes

Paulo Neulaender Jr. – Specialist in refrigerant fluids and best maintenance practices. Vice President of the Environment from Abrava (Brazilian Association of Refrigeration and Air Conditioning), Paulo Neulaender Jr. is one of the leading Brazilian specialists in best maintenance and refrigerant practices. In his estimate, he has trained more than…

Product quality and safety
by Embraco2 minutes

The Brazilian HVAC – “Heating, Ventilation and Air Conditioning” sector –, registers greater market availability of poor quality refrigerant fluids, because, in Brazil, there is no efficient inspection entry program of these products in the country. Adulterated fluids can bring disastrous consequences for systems such as: low performance, increased energy…

Technologies With R290 Highlighted
by EmbracoLess than a minute

Doug Schmidt, business manager for Embraco North America’s commercial refrigeration segment. Embraco compressors for R290 (propane) were highlighted at the ATMOsphere America International Congress, held during June in San Francisco, USA. The event focuses on discussing trends and new technologies to meet the regulatory issues relating to refrigeration. The differentials…

Innovations to Differentiate Yourself
by Embraco2 minutes

Entrepreneurship and business strategy professor, Eduardo Vilas Boas also works as a business consultant. In the university, he dedicates himself to research on the entrepreneur’s behavior when creating new companies. He explains to the Club readers the importance of innovation in all activities. “It’s necessary to be creative and put…

Customer Comes First
by Embraco2 minutes

Since 2001 Silvio Igor has worked as a tire repairman in Campinas (SP), always delighting customers with his differentiated service. That’s what led him to start a new successful career: as a speaker in companies and events, where he talks about what he considers fundamental to win over and keep…

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